Ground Control, White Clay & Chalk Paint - Daydream Apothecary

Our softest, most pure white contains nothing but the finest white pigment.

It pulls pure, it’s rich in titanium dioxide 👈🏻 the golden child of paint ingredients, it has supreme blendability, and insane coverage. It doesn’t POP like the NEONS, but we guarantee it’s anything but boring.

There’s some serious chemistry going on with our colors!

Daydream Apothecary has created the most vibrant paint for artists and DIY furniture designers. Our proprietary artisan paint formula, has low volatile organic compounds (VOCs), reconstitutes with water, and blends beautifully. This amazing new hybrid clay and chalk formula, was designed to adhere to most all surfaces without the need to prep or prime.

• Superior Coverage: Our chalk style paint provides superior coverage allowing for a smooth or textured finish with fewer coats per square foot. Our clay chalk paint consistency has less drippage than regular paint and rolls or brushes on generously. We recommended using our Dream Coat sealant to protect against unwanted fingerprints and scrapes. Use our coverage guide to determine how much paint is needed for your project.